If you’re looking for an advertising agency that is digital in Asia it is important to evaluate the PPC (Pay Per Click), and the strategy for budget optimization is vital. The following are pros and cons for each tip. 1. Verify Expertise on the Platform: (Google Ads, Baidu Ads, Naver Ads, WeChat Ads, etc. What does this mean? Different platforms dominate various Asian market (e.g. Baidu in China and Naver in South Korea). It’s not a universally applicable all strategy. Expertise in ad placement across all platforms and effective audience target. Cons: Ad spend could be wasted on ineffective placements …